The Act Button

The concept for the Act Button as part of the “Watch for Good” campaign was developed by Tristan Graham and the team at Naked Communications. It was awarded the Cannes Chimera 2014 – an initiative by the Cannes Lions and the Bill and Melinda Gates Foundation. I created this motion graphics piece working alongside the team at Naked to explain this concept in simple terms. The video formed a crucial part of Naked’s pitch for this prestigious award.

© Naked Communications 2014

ClientNaked CommunicationsServices2D Design & Animation, 3D AnimationYear2014